Excalidraw Customer Journey Template

Stop staring at a blank canvas. Visualize your customer’s entire lifecycle—from the first “Hello” to their loyal advocacy.

Are you a marketer, product manager, or UX designer looking to deeply understand your user’s experience? This isn’t just a blank sheet; it is a complete Customer Journey System designed to help you identify pain points and opportunities immediately.

📦 What You Get Inside

1. The Master Framework (5x5 Matrix)

A professionally designed, ready-to-use map that goes beyond just the “sale.” It covers the full lifecycle:

Awareness & Consideration: How they find you.
Decision: How they buy.
Retention & Advocacy: How you keep them happy and turn them into fans.

2. Four (4) Real-World Industry Examples

Don’t start from scratch. I’ve included 4 fully fleshed-out examples to help you visualize different business models:

💻 B2B SaaS: Mapping the journey of a manager buying Project Management Software.
🎧 E-Commerce: The path of a consumer purchasing high-end electronics.
🏨 Hospitality: The complex flow of booking a Corporate Event Venue.
🏠 Real Estate: The emotional journey of a First-Time Home Buyer.

3. Actionable Insights Grid

For every stage, track the 5 key metrics that matter: Actions, Touchpoints, Experiences, Pain Points, and Solutions.

✨ Why You’ll Love It

Save Hours of Work: Copy-paste the provided examples or use the master template to fill in your own data in minutes.
Focus on Retention: Unlike basic maps that stop at “Purchase,” this template forces you to think about Retention and Advocacy—where the real profit happens.
Visual & Engaging: Pre-loaded with curated emojis to visualize customer emotions (from 😫 Frustrated to 😂 Delighted) at a glance.
Excalidraw Native: Fully editable text, colors, and shapes. Perfect for rapid iteration and team brainstorming sessions.

Format: .excalidraw file (Compatible with Excalidraw and Obsidian).